Posted on Mar 2, 2018

Craftmasters Construction Company, Inc.

Vinyl, Ceramic, and Hardwood, Oh My! Today's Popular Flooring Trends

Flooring is better and more colorfully varied today, giving remodelers a lot more options to complement a room’s decor

By Santiago Montero

The flooring market is being transformed as consumer preferences migrate toward better-quality, higher-priced goods. Driven in large part by recent innovations—wood-plastic composites (WPC), rigid core luxury vinyl, pet protection, soft carpet, and more—plus technological advancements like high-definition printing and constantly changing design trends, flooring is garnering more attention than ever.

Luxury Vinyl Leads
All of those forces of change come together in flooring’s fastest growing category: luxury vinyl. Previously, LVT/P (luxury vinyl tile/planks) found wide acceptance until WPC came along with improvements in both performance and design. As a result, WPC is the fastest-growing luxury vinyl product being sold today.

But a new competitor has joined the fray: rigid core. These products are starting to work their way into the market and offer a decided price advantage over WPC and performance that beats out traditional LVT.

The big news, then, in luxury vinyl is the explosion of formats. Suddenly there are so many options in this burgeoning category that consumers can’t help but take notice. Embossed-in-register design capabilities, strong visuals, and waterproof features are winning over end-users. Improved and more flexible installation options
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